Sunday, 22 May 2016

Matalan AW 2016 Press Day #MatalanAW16

A note from Joelle... 

♫♪'Wouldn't It Be Nice' - The Beach Boys ♫♪

Last week I popped down to the Matalan Press Day at One Marylebone in London.
I turn down a lot of these press day invitations, because I usually don't shop at the brands showcasing their collections. I like affordable fashion that keeps an eye on catwalk trends and then plays around with designs to make them more accessible to everyone, at any size or age.
That's why I've been a loyal Matalan customer for years.
The venue was a stunning old church with the most beautiful interiors.
Shoes and accessories display featuring trends for the autumn: 70s boho, animal skins, chunky knits, duffel bags, block heels, metallic accessories and lace -up shoes.

70s-chic is here for another season! I really like the layering, different textures/prints and the small details such as circular pendant zips and lace-up patterns.
Lots of sparkle and metallics in upcoming accessories

Fur gilets are coming back! 
And so are busy-patterned miniskirts 
 The wee kidswear range is also full of 70s trends, such as the sheepskin coat and the busy prints.

Three main themes for the autumn season: rustic autumnal, warm pink hues and Nordic-cool.

The affordability of all the ranges is so impressive and it's why my family and I love shopping for clothes/homeware in our local Matalan.

What I love the most about Matalan that even though the items are affordable, the quality is never, ever compromised. I was constantly getting down on my knees, touching, feeling all the textures to make sure that the quality was still sound - and it was! 
I think that's why the Matalan team were beaming with pride and passion. Also, finally meeting the people (stylists, P,Rs managers and buyers) behind the brand vision was really lovely.
Many thanks to Matalan for inviting me down! It's so nice to have a sneak peek at upcoming collections.


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